Analytics is a powerful tool that website owners and digital marketers use to track website traffic and user behavior. But which kinds of hits does Google Analytics track? In this article, we’ll answer that question and more. Keep reading to learn everything you need to know about Google Analytics hits.
What Are Google Analytics Hit Limits?
Before answering: “Which kinds of hits does Google Analytics track?” it’s important to understand hit limits in Google Analytics. First things first: what are hits? In the context of Google Analytics, hits are defined as “any interaction between a user and your tracking code.” This interaction could be anything from a page view to an event or e-commerce transaction. So, now that we know what hits are, let’s talk about hit limits.
Every Google Analytics property has a hit limit, which is the maximum number of hits that the property can collect in a given time period. For most standard web properties, this limit is 500,000 hits per month. If you have a Google Analytics 360 account, you get double that amount—1 million hits per month or more.
So Which Kinds of Hits Does Google Analytics Track?
Now that we’ve answered the question “what is a hit?” let’s move on to discussing the “which kinds of hits does Google Analytics track” question. As we mentioned before, there are four main types of hits: pageviews, events, social interactions, and e-commerce transactions. Let’s take a closer look at each one.
Pageviews are pretty self-explanatory—they’re simply the number of times a page on your website has been viewed by users. Events are user interactions with specific elements on your website, such as clicks or downloads. Social interactions are actions taken by users on your site that involve social media platforms like Facebook or Twitter. And finally, e-commerce transactions are purchases made by users on your site.
What Is Considered a Google Analytics Hit?
A hit is defined as any interaction between a user and your app or website that is logged by Google Analytics. This includes event tracking hits, such as when a user loads a page or presses a button, as well as e-commerce hits, such as when a user adds an item to their shopping cart.
While most hits are counted automatically by Google Analytics, some developers choose to add their own custom hit types to better track specific user interactions. In general, however, all hits are stored and processed in the same way by Google Analytics.
What Are User Timing Hits?
User timing hits are typically used to measure the loading time of pageviews, but can also be used to measure the time it takes for other interactions, such as buttons being clicked or forms being submitted. To see how user timing hits can be used to improve your site or app, try experimenting with different pageviews and measuring the amount of time it takes for each one to load. You can then use this data to make changes to improve the speed and performance of your site or app.
What Are Social Interaction Hits and E-Commerce Hits?
Social interaction hits are analytics records that detail how users interact with pages on your site. These records are stored on your server, and they can provide valuable insights into user behavior. Ecommerce hits, on the other hand, are analytics records that detail how users interact with ecommerce pages on your site.
These records are also stored on your server, but they provide more detailed information about user behavior. Both types of hits are useful for understanding how users interact with your site, but ecommerce hits are more useful for understanding how users interact with ecommerce pages.
What Happens When I’ve Reached My Hit Limit?
Now that you know the answer to the question “which kinds of hits does Google Analytics track”, it’s important to also understand what happens when you reach your hit limit. If you reach your hit limit for a given time period, don’t worry—your data will still be collected and processed by Google Analytics.
However, any data collected after you’ve reached your limit will not be processed until the start of the next time period (monthly for standard accounts or daily for 360 accounts). So if you’re close to reaching your hit limit, you may want to consider upgrading to a 360 account to avoid losing any data.
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