One of the most useful features of Google Analytics is goals. Goals let you track specific conversions on your website and see how well your site is performing in achieving your business objectives. In this article, we’ll take a look at which goals are available in Google Analytics and how to set them up.
Which Goals Are Available in Google Analytics?
There are four types of Google Analytics Goals: destination, duration, pages/screens per session, and event.
- A destination goal is triggered when a user visits a specific page on your website. This could be a thank-you page after they fill out a form or a purchase confirmation page after they complete a transaction.
- A duration goal tracks how long someone spends on your site. This can be helpful in determining whether users are finding what they’re looking for on your site or if they’re bouncing quickly.
- A pages/screens per session goal tracks the number of pages a user views during a single session on your site. This can be useful in determining engagement levels and whether users are finding value in your content.
- An event goal tracks specific interactions that users have with elements on your website, such as playing a video or clicking on a button.
What Are Smart Goals in Google Analytics?
While learning which goals are available in Google Analytics, you may come across the term “smart goals.” Smart goals are destination goals that use machine learning to automatically track and optimize conversions on your website.
To set up a smart goal, first make sure that you have linked your Google Analytics account with your Google Ads account. Then, navigate to the Admin section in Google Analytics, and under the “Goals” tab, select “+ Create Goal.” From there, you can select “Smart Goal” as your goal type and follow the prompts to set it up. Note that smart goals are only available for websites, not apps.
How to Set Up Goals in Google Analytics?
Now that we’ve looked at which goals are available in Google Analytics, let’s talk about how to set them up. Setting up goals is relatively simple and only requires a few steps.
First, log in to your Google Analytics account and navigate to the “Admin” section. Under the “View” column, click on “Goals.”
From there, you’ll see an option to “+ New Goal” or “Import from Gallery.” The latter option allows you to choose from pre-made templates for common goals such as reaching a specific destination or tracking how many minutes are spent on the site.
If you choose “+ New Goal,” you’ll have the option to create a goal from one of the four goal types mentioned above and then enter the necessary details, such as the destination page for a destination goal or the event action for an event goal.
What Are the Benefits of Using Goals in Google Analytics?
There are many benefits to getting the hang of which goals are available in Google Analytics. For one, it allows you to better understand your website or app traffic. By setting up different goal types, you can track how users interact with your site or app and what sort of conversion rate you’re getting. This can be extremely valuable data when it comes to optimizing your website or app for better performance. Additionally, goals can also be used to track the effectiveness of your marketing campaigns.
For example, if you’re running a newsletter campaign, you can use goal tracking to see how many users subscribe to your newsletter after clicking on the link in your email. This metric can be extremely helpful in determining the overall ROI of your marketing campaigns. Finally, goal tracking can also be used to monitor the performance of Google Ads campaigns.
By linking your Google Analytics account with your Google Ads account, you can see how well your ads are performing in terms of click-through rates and conversions. This data can be invaluable in fine-tuning your ad campaigns for better results.
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