What Scope Applies to Custom Metrics in Google Analytics?

December 14, 2022

You can use custom metrics to track engagement, conversions, or any other element important to your business. When you create a custom metric, you must specify its scope. In this article, we will cover what scope applies to custom metrics and when each should be used.

Contents hide

1 What Is the Difference Between a Dimension and a Metric?

2 What Is the Scope of a Metric?

3 What Data You Can’t Track in Google Analytics Goals?

4 What Scope Applies to Custom Metrics?

What Is the Difference Between a Dimension and a Metric?

The first step in learning what scope applies to custom metrics is to understand the difference between dimensions and metrics in Google Analytics. Dimensions are used to describe data, while metrics are used to measure it. For example, the dimension “Page Title” would tell you what the title of a particular page is, while the metric “Pageviews” would tell you how many times that page has been viewed. Additionally, dimensions can be divided into two categories: standard dimensions and custom dimensions.

Standard dimensions are those that are already defined by Google Analytics, such as “Browser” or “Country.” Custom dimensions, on the other hand, are dimensions that you create yourself to track specific information that is important to your business. For example, you could create a custom dimension for “Product ID” in order to track which products are being viewed on your website. Ultimately, understanding the difference between dimensions and metrics is significant for anyone who wants to use Google Analytics effectively.

What Is the Scope of a Metric?

To fully answer what scope applies to custom metrics, we must first define what the scope of a metric is. The scope of a custom metric determines how it will be calculated and aggregated within your reports. There are three options for metric scope:

Hit: The metric will only be tallied for the individual interaction (or hit) it is applied to.
Product: The metric will be aggregated for each product in Enhanced Ecommerce reports.
Session: The metric will be aggregated for each session on your website or app.

When selecting the scope for your custom metric, think about how you want the metric to be reported. If you are tracking a specific action on a product page, for example, the “Product” scope would make more sense. On the other hand, if you are tracking overall engagement on your website, the “Session” scope would be more appropriate.

What Data You Can’t Track in Google Analytics Goals?

When it comes to the question of “what scope applies to custom metrics” it is essential to note that Google Analytics goals cannot track all types of data. While they can be used to track specific actions on your website, such as a purchase or newsletter sign-up, they cannot track more abstract metrics like engagement or brand awareness. In these cases, using custom metrics may be necessary in order to accurately measure and report on the performance of your website or app.

What Scope Applies to Custom Metrics?

When creating custom metrics in Google Analytics, it is significant to consider what scope will be applied to the metric. The scope determines how the metric will be calculated and where it will be visible within the reports. As we mentioned, there are three main types of scope: hit level, session-level and product-level. Hit-level scope means that the metric will be calculated for each individual hit, regardless of which product or page it is associated with.

Product-level scope, on the other hand, means that the metric will be calculated separately for each product or page. As a result, custom metrics can provide valuable insights into the performance of individual products or pages on your website.

Session-level scope means that the metric will be calculated for each session on your website or app. This can be useful for measuring overall engagement or user behavior on your website as a whole. Ultimately, choosing the appropriate scope for your custom metrics depends on how you want to use and analyze the data within Google Analytics reports.

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