What Is Not Considered a Default Medium in Google Analytics?

Understanding your traffic sources is a part of web analytics. Google Analytics provides an excellent service of just that! But in order to improve your site, it’s important to understand what is and what is not considered a default medium in Google Analytics. So read on to find out!
What Is Not Considered a Default Medium in Google Analytics

Trying to find one finite answer to what is not considered a default medium in Google Analytics is way harder than it might seem. That is because there are only 3 default mediums (organic, referral and none). So, technically, anything that is not one of them is not a default medium. Let’s define the mediums so that we can discuss this matter more.

What Are the Default Mediums in Google Analytics?

When you first log into Google Analytics, you may notice that traffic is divided into several different mediums: organic (unpaid), referral (including social), and none. There might also be a CPC (cost-per-click) category, which is paid search. But what do these mediums mean? And why can traffic be categorized as “none”?

Organic traffic refers to traffic that comes to your website naturally, without any paid advertising or marketing campaigns. This can include visitors who find your site through search engines, social media, or other organic channels. Referral traffic, on the other hand, comes from other websites that link to yours. This can be either direct links (e.g., you providing a link to your website in an email) or referrals from other sites (e.g., a blog post that includes a link to your website).

Finally, traffic that is categorized as “none” is usually simply direct traffic – that is, people who type your URL directly into their browser or clicking on a bookmark. However, it can also include traffic from certain email campaigns or other unknown sources. In most cases, though, “none” just means that Google wasn’t able to identify the source of the traffic.

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What Is Not Considered a Default Medium in Google Analytics?

So, is it possible to define what is not considered a default medium in Google Analytics? More or less. Basically, if we want to split CPC as a separate category from referral, then it (CPC) will not be considered a default medium. Aside from that, we could also point that specific sources are not in fact mediums. For example, if your traffic comes from search results, then the medium will be organic, not the specific search engine.

Why Is It Important to Track Mediums of Your Traffic?

Any website owner knows that traffic is essential for success. Without visitors, it would be impossible to generate leads, make sales, or achieve any other goals. However, simply knowing how much traffic your site receives is not enough. It is also important to track the mediums that your visitors are coming from. 

By tracking the source of your traffic, you can see which marketing strategies are most effective and make adjustments accordingly. For example, if you notice that most of your traffic is coming from Facebook, you may want to invest more time and resources into your Facebook marketing campaign. On the other hand, if you notice that very little traffic is coming from Twitter, you may want to consider cutting back on your Twitter activity. 

And that’s it! We hope we’ve been able to help you figure out what is and what is not considered a default medium in Google Analytics. Thanks for reading! 



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