Remarketing lists for search ads are a powerful way to reach people who have already visited your website, but didn’t complete an action. But what exactly is an RLSA, and what asset is used to build a remarketing list? Keep reading to find out!
What Are Remarketing Lists for Search Ads?
An RLSA is a remarketing list that you can use to target people who have already visited your website. You can create an RLSA in Google Ads by adding the remarketing tag to your website. This tag will place a cookie on the visitor’s browser, which will then allow you to show them targeted ads when they search for related terms on Google.
You can use RLSA to target people who have visited specific pages on your website, as well as those who have taken specific actions (such as submitting a form or making a purchase). You can also use RLSA to exclude people who have already converted, so that you’re not wasting money on ads that they’re not interested in.
What Are the Benefits of Building a Remarketing List?
Before we answer “what asset is used to build a remarketing list?”, it’s important to understand why you should build one in the first place. RLSAs can lead to a higher ROI for your ad spend because you’re targeting people who already have an interest in what you offer. They also allow for more targeted and personalized messaging, as you can tailor your ads based on the specific actions they’ve taken on your website.
How Is Custom Segment Used to Build a Remarketing List?
The last thing you need to understand before we answer “what asset is used to build a remarketing list?” is the concept of a custom segment. In Google Ads, a custom segment is a group of people who have taken specific actions on your website or have certain attributes (such as being repeat customers).
Custom segments can be used in RLSA campaigns to target or exclude specific groups of people. For example, you may create a custom segment for people who have visited a specific product page, and then create targeted ads for that segment. Or, you may create a custom segment for repeat customers and bid higher on their searches to try to win their business again. Custom segments can also be used in other remarketing campaigns, such as display or shopping ads.
In short, the custom segment is an essential asset in building a remarketing list, as it allows you to target or exclude specific groups of people. By creating and utilizing custom segments, you can improve the effectiveness of your remarketing campaigns and ultimately boost conversions.
What Asset Is Used to Build a Remarketing List?
The asset used to build a remarketing list is the custom segment, as it allows you to target or exclude specific groups of people based on their actions and attributes. Utilizing custom segments in your remarketing campaigns can lead to higher ROI and more targeted messaging, ultimately resulting in increased conversions.
It’s also good to remember about website visitor’s cookie, which is placed on their browser through the use of a remarketing tag. The cookie allows you to target or exclude them from seeing your ads based on their past behavior on your website. Using this information, you can create custom segments and tailor your advertising strategy to reach the right audience.
Overall, RLSAs can be a valuable tool in your digital marketing strategy. By targeting individuals who have already shown interest in your brand, you’re more likely to see an increase in conversions and a better ROI on your ad spend. So don’t miss out on the opportunity to utilize RLSAs in your campaigns. Remember, the first step to creating RLSAs is adding the remarketing tag to your website!
Tips for Implementing RLSA in Google Ads Campaigns
Now that you know the answer to “what asset is used to build a remarketing list?” here are some tips for implementing RLSA on your Google Ads campaigns:
There are a few things to keep in mind when setting up RLSAs:
- create custom segments based on pages visited, purchase history, or other criteria;
- use negative keywords to exclude people who have already converted;
- set up different remarketing campaigns for each custom segment;
- bid higher for custom segments that are more likely to convert;
- monitor campaigns and adjust as needed.
By following these tips, you can create effective RLSAs that will help improve your digital marketing efforts and boost conversions.
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