“Sharing a Custom Report Will Share the Report Configuration and Data Included in the Report”

There are many myths going around about Google Analytics. One of them is: “sharing a custom report will share the report configuration and data included in the report.” So is this true? In this article, we will talk about what sharing a custom report means!
sharing a custom report will share the report configuration and data included in the report.

“Sharing a Custom Report Will Share the Report Configuration and Data Included in the Report”

Whether you’ve seen it as an exam question or heard your friend saying it, it’s important to know whether it’s true or not. And we’re more than happy to provide you with the correct answer. The sentence: “Sharing a custom report will share the report configuration and data included in the report.” is indeed false. Now let’s find out why!

What Is Shared When You Share a Custom Report in Google Analytics?

Sharing a custom report will share the report configuration and data included in the report – true? That’s a lie! But, why exactly? When you share a custom report in Google Analytics, you are essentially sharing the configuration information that makes up that report. However, your data remains private and is not shared with the person or organization that you’re sharing the report with. So, basically, you’re sharing the configuration, but not the content itself.

Custom reports are a great way to quickly and easily share data with others, without having to share your entire Google Analytics account. All that’s needed to view a custom report is a link to the report. Anyone with the link can view the report, but they will not be able to make any changes to it.

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How to Share a Custom Report in Google Analytics | Explanation

You’ve spent hours creating the perfect custom report in Google Analytics, and now you want to share it with your team. Fortunately, sharing custom reports is a quick and easy process. 

  1. First, select the ‘Share’ option from the menu bar.
  2. Then, click ‘Create new link.’
  3. A pop-up window will appear where you can select the sharing options for your report. By default, reports are shared with ‘view’ permissions, which means that other users will be able to view and run the report, but not edit or delete it. However, you can also choose to share the report with ‘edit’ permissions, which allows other users to make changes to the report.
  4. Once you’ve selected the appropriate sharing options, click ‘Generate’ to create the shareable link. You can then copy and paste this link into an email or chat message to share it with your team.

What’s the Purpose of Custom Reports in Google Analytics?

Custom reports in Google Analytics allow you to tailor your data analysis to better suit your needs. You can create custom reports that focus on specific metrics, dimensions, and segments that are important to you. For example, you could create a custom report that tracks conversions by source, keyword, and device type. Or, you could create a report that compares traffic levels on your website during different times of the day.

Custom reports give you the flexibility to slice and dice your data in whichever way is most useful to you. As a result, they can be an invaluable tool for helping you to better understand your website’s performance.

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What Is Shared With Custom Reports | Key Takeaways

Now, we know that the sentence “Sharing a custom report will share the report configuration and data included in the report.” is most definitely false. However, it comes as no surprise someone would think it’s true. After all, when you share a custom report, you’d think you’ll be sharing the data that makes up that report.

When sharing a report, only the configuration is shared, while the actual data within the report remains private. So, if you’re ever in doubt as to what’s being shared when you share a custom report, just remember: it’s not the data.

This concludes our article on what is shared when you share a custom report in Google Analytics. Thanks for reading! Stay tuned for more informative articles to come!



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