In this article, we will be providing exam answers for the Google Analytics Individual Qualification (GAIQ) exam. This exam is taken by those who wish to get a Google Analytics certification in 2022. We’ll answer questions like “segments will not allow you to do what?” and more.
What Are Segments in Google Analytics?
Before learning the answer to the question “segments will not allow you to do what” let’s first understand what segments are in Google Analytics. Segments allow you to isolate and analyze user data, including dimensions and metrics. You can create custom segments or use pre-built segments that are based on interactions with your site, app, or other Google products, like YouTube or Maps. With segments, you can also alter data view to better understand user behavior.
For example, you might want to see how users who came to your site from a particular Google ad interacted with your site. Or, you might want to isolate new users and see how they behave differently from returning users. By understanding user behavior, you can make changes to improve your website or product.
Segments Will Not Allow You to Do What?
Now, onto the question, “segments will not allow you to do what?” First and foremost, segments will not alter your raw data. They only allow you to view a subset of your data differently.
Additionally, segments cannot be used to track conversions or goals. They are only for viewing and analyzing data, not for tracking metrics like conversions or sales. Lastly, segments cannot be used to fix errors in your tracking code or implementation. They can only help you analyze and understand the data that has been collected.
What Is Not a Benefit of Using Segments to Analyze Data?
Filters cannot permanently alter your data. Any changes you make to your data with a filter will only be applied to future data collection, not to data that has already been collected. Additionally, filters can only be used to create subsets of your data; they cannot be used to select specific sessions or remarket to specific audiences. However, by carefully creating subsets of sessions, you can use filters to alter how your data is displayed and analyzed in Google Analytics.
What’s the Relation Between Segments and Scopes?
Segments allow you to alter the way data is viewed and analyzed, while scopes determine the level at which data is collected in Google Analytics. Scopes can be set for sessions, users, or hits, allowing you to look at data on a more granular level.
For example, if your scope is set to session level, all the actions a user takes during that session will be grouped together. If your scope is set at the hit level, each individual action they take will be considered separately. Scopes can also affect which data is included in your segments; if your segment includes users, but your scope is set to session level, the segment may not accurately reflect all the desired data.
Can You Use Segments to Analyze the Bounce Rate?
Now that you know the answer to “segments will not allow you to do what?” let’s answer another question. Yes, you can use segments to analyze bounce rate. Bounce rate is the percentage of sessions in which a user visits only one page on your website before leaving.
By creating a segment for users who visited only one page on your site, you can see how their behavior differs from users who visited multiple pages. This can help you identify issues with your site’s design or navigation that may be causing users to leave after only viewing one page. However, it is important to remember that segments can only analyze data that has been collected; they cannot fix any implementation or tracking errors that may be causing inaccuracies in your bounce rate measurement.
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